Abu Dhabi, September 9, 2024 – ADNEC Group, in collaboration with the Abu Dhabi Sports Council and in partnership with the globally recognized Challenge Family, has officially announced the launch of the Challenge Sir Bani Yas Triathlon, the first long-distance triathlon in the Middle East and North Africa region. The inaugural event is scheduled to take place from 3–7 April 2025 on the breathtaking Sir Bani Yas Island.
As the latest addition to the Challenge Family global series—spanning 27 countries with over 75,000 participating athletes—the event is expected to attract 2,800 international competitors and 1,500 visitors, setting a new benchmark for sporting excellence and regional tourism.
The full-distance triathlon will consist of a 3.8 km swim, 180 km cycle, and 42.2 km run, spread across a 17-hour endurance challenge. A middle-distance option will also be available, including a 1.9 km swim, 90 km cycle, and 21.1 km run. Complementing the race, a series of community and tourism-oriented activities will engage both participants and families alike, from horseback riding and nature reserve tours to scuba diving and kayaking.
H.E. Arif Al Awani, Secretary General of the Abu Dhabi Sports Council, commented:
“This historic initiative reflects Abu Dhabi’s growing stature as a premier global hub for sports. By hosting the region’s first long-distance triathlon, we affirm our commitment to elevating the emirate’s sports infrastructure and delivering exceptional experiences to athletes and their families.”
Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, added:
“The launch of Challenge Sir Bani Yas is a strategic step in enhancing Abu Dhabi’s portfolio of international events. Sir Bani Yas Island, with its unique location, natural beauty, and advanced infrastructure, provides the ideal setting for such a world-class race.”
He also emphasized the broader impact of the event on the local economy, citing increased hotel occupancy, tourism growth, and the stimulation of small and medium enterprises across the Al Dhafra region.
Jort Vlam, CEO of Challenge Family, remarked:
“A decade after introducing international middle-distance racing to the region, we’re proud to return with the UAE’s first long-distance event. Sir Bani Yas offers an unmatched race destination where athletes and their families can enjoy world-class hospitality in a spectacular setting.”
The Challenge Sir Bani Yas is set to become a flagship sporting festival in the region, combining elite competition with a rich cultural and natural backdrop—positioning Abu Dhabi at the forefront of global sports tourism.
🔗 Register now or learn more at www.challenge-sirbaniyas.com
Image courtesy: ADNEC Group
