NBA Icon Joakim Noah to Headline NBA 3X Abu Dhabi Presented by ADQ as Part of BRED Abu Dhabi Festival
Basketball fans in the UAE are in for a special treat as Joakim Noah, a renowned NBA icon, will lead the NBA 3X Abu Dhabi event, which is proudly presented by ADQ. This highly anticipated basketball showcase will be a central feature of the upcoming BRED Abu Dhabi festival—a dynamic urban culture and lifestyle celebration running from April 24 to 28 at Mina Zayed.
NBA 3X Abu Dhabi is a thrilling 3-on-3 basketball tournament that brings together elite male and female players from across the UAE. The event also includes live music, art, and interactive fan experiences, making it a multifaceted celebration of both sport and culture. As part of the collaboration between the NBA and ADQ, the launch of this event demonstrates continued commitment to empowering the local community and amplifying global basketball culture.
The inclusion of Joakim Noah, a two-time NBA All-Star and known for his energetic style of play and passion for the game, adds star power and inspiration to the weekend. Noah, who spent the majority of his career with the Chicago Bulls, is not only a fan favorite but also a strong advocate for youth empowerment through sport.
Besides thrilling matchups on the 3X3 court, attendees can experience NBA-themed activities, including skills challenges, shooting contests, and the chance to interact with NBA talent and legends. The event will also highlight the growing popularity of 3×3 basketball—a format that has been gaining traction globally and was included in the Tokyo 2020 Olympics.
BRED Abu Dhabi, organized by Brag in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), aims to merge basketball with music, fashion, and street culture, giving a platform to creatives and sports enthusiasts alike.
Fans looking to get involved can register on the official NBA 3X Abu Dhabi website, where participation details and schedules are regularly updated.
This celebration of sport, culture, and community underscores Abu Dhabi’s growing reputation as a regional hub for globally recognized sporting and cultural events.
— Written by
V.2 Editorial Team
