In today’s competitive football industry, breaking in can often feel like an insurmountable challenge. That’s exactly why events like Work in Football are so vital. Founded with the mission of helping students and career changers enter the world of football through practical advice and real-world networking opportunities, Work in Football has rapidly become a trusted resource for aspiring professionals. Hosted by James Cox—a passionate advocate for career development in the sports sector—the event brought together a dynamic mix of elite industry figures and emerging talent under one roof.
Held at the prestigious DP World Brain and Performance Center on the 10th June, the event not only showcased a variety of career paths within football, but also featured engaging panel discussions that offered insider insights into how to navigate an industry often seen as gated and exclusive. Attendees were treated to two panels of expert speakers, each sharing experiences and practical strategies for success, from coaching and scouting to sports science and media operations. With an atmosphere charged with collaboration and ambition, the day was a testament to the power of networking and the tangible difference that curated industry connections can make for future football professionals.
Event Aim & Vision
At its core, the “Work in Football” event was designed to serve as a robust foundation for networking. It brought together leaders from various aspects of the sports world—including industry trailblazers, media professionals, club representatives, players, coaches, consultants, owners, and sponsors—with aspiring enthusiasts eager to carve their path into the football industry. The goal was clear: to break down barriers and create genuine opportunities for collaboration and growth.
But the event was much more than just a networking hub. It also provided a stage for an open, honest discussion about the current state and future potential of the football scene in the UAE and the broader Middle East. From addressing critical issues such as the need for clubs to cultivate more loyal fans and secure greater financial backing, to exploring innovative strategies to elevate the sport at all levels—deep and meaningful topics were brought to the forefront. This holistic approach ensured that attendees not only left with new connections but also with invaluable insights into the challenges and opportunities shaping the future of football in the region.
Deep Thoughts and Honest Views
The event set the stage with a powerful opening from the main sponsor, Solus City by Milenko Bujandric who talked about his young professional career in football in Serbia,
which was introduced by host Lloyd Ashton. This warm welcome seamlessly transitioned into an inspiring narrative from event organizer James Cox, who shared his passion for Work in Football. In one memorable example, Cox highlighted the transformative journey of a corporate professional who left behind a stable job to pursue his love for football by joining a club in a support staff role. This story set a reflective tone for the day—one where following passion can redefine career trajectories.
Panel 1: Shaping the Future of Football Development
The first panel featured elite voices driving forward the conversation on football development:
- Luke Nightengale (Head Coach, Liverpool Academy):
Luke delved into the importance of developing technical and tactical skills from a young age, emphasizing robust academy frameworks and the continuous evolution of coaching methodologies.
- Richard Peniket (Head Coach, Gulf United):
Richard provided insights into the local football environment, discussing the challenges and opportunities within the Gulf region. His transition from playing professionally to becoming First Team Manager at Gulf United, he stressed the significance of integrating international best practices while nurturing homegrown talent to elevate the standard of play.
- Jess Simentt (COO, Alliance FC):
Jess brought a strategic perspective to the discussion, focusing on operational excellence, fan engagement, and the critical role of business acumen in sporting success. Her views highlighted that a well-run club is as much about the commercial and operational strategies as it is about on-field performance. However emphasised that financial backing is needing a push in the UAE.
Panel 2: Navigating Opportunities and Challenges in a Growing Landscape
The second panel further broadened the conversation, addressing both aspirational and hard-hitting topics:
- Ben Pringle: (Professional Player / Founder, Precision FC):
Ben offered insights on emerging opportunities within the football industry, sharing how innovative approaches and new technologies are reshaping the career landscape for both players and support professionals.
- Budreya Faisal: (President, Banaat FC):
Budreya underscored challenges around infrastructure and investment, particularly emphasizing the need for clubs to attract more dedicated fans and secure additional funding. Her discussion brought attention to the financial aspects that are critical for sustained success in the region.
- Scott Sellars: (Sporting Director, Al Jazira):
Scott focused on the practical steps that clubs and industry professionals can take to bridge the gap between current standards and future aspirations. His comments revolved around building sustainable models that combine passion with commercial viability, ensuring long-term growth for clubs and leagues. He also underscored the importance of filling stadiums—not just for show, but to ignite the passion and atmosphere that fuel peak performance. A vibrant crowd doesn’t just support the players; it becomes the twelfth man, lifting their spirit, sharpening their edge, and creating the kind of energy that transforms matches into unforgettable moments.
Together, these panels not only showcased the diverse perspectives shaping the current football landscape in the UAE and the Middle East but also provided a platform for candid dialogues about the future of the sport. The collective wisdom shared by the panelists underscored a common belief: transformative progress in football hinges on innovation, strategic leadership, and a relentless commitment to building a more inclusive and dynamic sporting environment.
Next Up: Work in Football – Autumn Edition
This September or October, get ready for the most dynamic Work in Football event yet. Following the resounding success of our last gathering, we’re raising the bar with an expanded panel of global industry leaders, elite athletes, and pioneering voices shaping the future of the beautiful game.
Expect deeper insights, bolder conversations, and unmatched networking opportunities as our newest lineup promises to deliver transformative perspectives—from behind-the-scenes innovators to front-office strategists and players who’ve defined eras.
If you’re passionate about the intersection of sport, business, and culture, this is your front-row seat to the future of football.
Get in touch with James Cox- jamescox@workinfootball.net
