Surj Sports Investment and Leejam Sports Company, the largest operator of fitness centers in Saudi Arabia, have signed a Memorandum of Understanding (MoU) aimed at accelerating growth within the Kingdom’s dynamic sports sector. The partnership is set to harness their shared expertise and resources, propelling Saudi’s ambitions for a thriving sports ecosystem and contributing to the goals of Saudi Vision 2030.
The collaboration paves the way for the launch of new sports ventures, joint investment in innovative sports technologies, expansion of community-driven programmes, and the enhancement of sports infrastructure across Saudi Arabia. Both companies are committed to nurturing local talent, supporting public health initiatives, and fostering broader engagement among Saudi youth and adults in sports and wellness activities.
Surj Sports Investment—a Public Investment Fund (PIF)-owned company dedicated to investing in and developing the sports ecosystem—and Leejam Sports, operator of Fitness Time gyms, believe the MoU is a strategic move that will support the evolution of Saudi into a global sports and wellness hub.
In a cited statement, Ghaith Alghunaim, CEO of Leejam Sports Company, said, “We are thrilled to partner with Surj Sports Investment. By joining forces, we aim to drive innovation, inspire a culture of fitness and wellbeing, and unlock ample opportunities for growth and excellence in the Kingdom’s sports industry.”
The MoU will see joint work on new projects focusing on sports operations, health & fitness promotion, and the use of cutting-edge technologies such as digital platforms for gym management and member engagement. Both parties expressed optimism that their initiatives will not only elevate the local sports sector but also generate long-term socioeconomic benefits for Saudi Arabia.
The agreement reflects a rapidly growing focus on wellness, sports, and youth empowerment under the umbrella of Vision 2030, with major private and public entities forging alliances to maximize their collective impact.
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