STARZPLAY Secures Exclusive Serie A Rights Renewal, Reinforcing Sports Leadership Across MENA
STARZPLAY, a leading video streaming platform in the Middle East and North Africa (MENA) region, has announced the renewal of its exclusive broadcast rights for Italy’s prestigious Serie A football league. This strategic move further consolidates STARZPLAY’s reputation as a dominant force in sports broadcasting across MENA, bringing fans unmatched access to top-tier live football action.
The multi-year extension ensures that STARZPLAY will continue to be the sole destination for Serie A matches, alongside coverage of the Coppa Italia and the Supercoppa Italiana. The agreement covers all 380 matches per season, delivering the excitement of Italian football directly to fans’ screens in 19 countries throughout the MENA region.
Morad Stern, SVP of Sports at STARZPLAY, stated, “This renewal reaffirms our commitment to providing our subscribers with the very best in live sports entertainment. We are proud to continue our fantastic partnership with Serie A, bringing one of the world’s most exciting football leagues to our audiences.”
The deal marks a significant step for STARZPLAY’s sports content strategy, reinforcing its position alongside other major global platforms. With football maintaining a passionate following across MENA, exclusive access to Serie A not only elevates the platform’s sports offering but also enhances customer retention and attracts new subscribers.
Serie A, with legendary clubs like Juventus, AC Milan, and Inter Milan, boasts a global fan base, and the renewed partnership signals continued growth prospects for sports streaming in the region. Fans will be able to stream matches live and on-demand, along with expert analysis, in both English and Arabic.
Industry analysts consider exclusive content a key driver in the competitive streaming landscape. Securing top-tier rights such as Serie A ensures STARZPLAY remains at the forefront of the region’s digital entertainment evolution.
Team V.INO-LNK
