Dubai, United Arab Emirates, 27 August 2025 – Igniting Dubai’s fitness momentum in collaboration with Dubai Sports Council, Dubai Active, the Middle East’s leading health, fitness, and wellness festival, is set to transform Dubai Exhibition Centre, Expo City into the region’s ultimate fitness playground for its ninth and most dynamic edition, taking place from 24 – 26 October 2025.
Tickets are now on sale at www.dubaiactiveshow.com.
Coinciding with and held in partnership with Dubai Fitness Challenge (DFC), this three-day event will bring together more than 40,000 fitness enthusiasts, 1,000 competitors, and 400+ leading global brands for an unmissable weekend of workouts, competitions, and community-driven experiences. Visitors will have the chance to meet international fitness icons and experience exclusive opportunities across multiple arenas, stages, and studios.
Headline Stars & Global Fitness Icons
The 2025 lineup features some of the world’s most influential trainers:
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Kayla Itsines, the Australian trainer whose programs have transformed millions worldwide
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Leana Deeb, the Gen Z creator reshaping the fitness conversation for a new generation
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James Smith, bestselling author and global coaching figure, who will host both a headline masterclass and an exclusive Business Mentorship event for fitness entrepreneurs
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Bradley Simmonds, high-intensity training specialist
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Diren Kartal, UK performance coach known for his unique mindset and movement approach
Interactive Experiences & Competitions
Visitors can immerse themselves in a 35,000 sqm exhibition showcasing the latest innovations in nutrition, apparel, supplements, recovery, and wellness technology from 400+ brands including Neutonic, lululemon, MyProtein, The Beemine Lab, and Going All In. The event will feature:
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HYROX 365 Challenge powered by GymNation – a high-octane competition combining running with functional training to test endurance and resilience
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Future Champions Combat Arena with Team Nogueira – spotlighting rising combat sports talent
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Active Arena & Going All In Stage – nonstop workouts led by headline trainers
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Yoga & Pilates Studio – restorative movement and mindfulness sessions
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Dubai Active Talks – insights and keynotes from experts on wellness trends
Youth & Community Initiatives
Through its expanded schools initiative with DFC, Dubai Active will provide free entry for students aged 15–18 across the UAE, opening the doors to fitness inspiration for the next generation.
Meanwhile, James Smith’s Business Mentorship programme offers fitness professionals and entrepreneurs tools to scale their businesses and grow their digital presence.
A Celebration of Fitness & Wellness
Tom Reece, Marketing Director of IEG Middle East, said:
“Dubai Active has grown into one of the region’s most anticipated fitness events, and now in its ninth edition, the enthusiasm from the community only continues to grow,”
Tom Reece has also stated:
“This event is more than just an exhibition – it’s a celebration of movement, health, and connection. Whether you’re coming for the headliner workouts, to take on the HYROX 365 Challenge, or to discover the latest innovations from leading fitness brands, there truly is something for everyone at Dubai Active 2025.”
Partners & Co-Located Shows
This year’s event is supported by key partners: The Beemine Lab (Platinum Sponsor), Sweap (Gold Sponsor), Going All In (Main Fitness Stage Partner), G8TS (App Sponsor), She Runs (Strategic Partner), and Bluewater (Sustainability Partner).
Organised by IEG Middle East, Dubai Active 2025 will run alongside the Dubai Muscle Show and Dubai Active Industry, creating the largest fitness and wellness weekend in the Middle East.
The event runs daily from 10 AM – 7 PM. Tickets are now available at www.dubaiactiveshow.com.
