Emirates Partners with Real Madrid Basketball as Official Main Sponsor
Emirates and Real Madrid have announced a significant multi-year partnership that positions Emirates as the Official Main Sponsor of the Spanish professional basketball club. This collaboration will commence immediately.
Under the terms of the agreement, Emirates’ ‘Fly Better’ branding will be prominently featured on the jerseys of the basketball team, maintaining consistency with its presence on both the men’s and women’s football teams.
This marks Emirates’ European basketball debut, reflecting the airline’s strategy to expand its global footprint in the sport and reinforce its mission of connecting fans more closely to the game. The partnership underscores both brands’ commitment to excellence and their expanding influence in international sports.
Real Madrid stands out as the only European sports club to have claimed the title of European champions in both football and basketball within the same season, further enhancing the prestige of this newly forged alliance.
Team V.4-EM-UAE
