Why November’s Event Is a Must-Attend for Gulf Sports
As Editor-in-Chief of Sports & Gulf Magazine, and a passionate advocate for the region’s sporting evolution, I’ve attended my fair share of events—but ESTAAD, coming this November to Riyadh, promises to be something else entirely. It’s not just a conference. It’s a statement. A bold, unapologetic declaration that the Gulf is no longer watching global sports innovation from the sidelines—it’s building the stadiums, shaping the mega-events, and setting the pace.
Held from 17–20 November 2025 at the Riyadh Exhibition & Convention Centre, ESTAAD is the Stadiums & Entertainment zone of Cityscape Global. And it couldn’t be more timely. With 80+ industry experts, iconic figures like Antony Joshua, Emile Heskey, Sol Campbell Louis Saha and 30+ hours of exclusive content, the event is set to dive deep into the future of sports infrastructure, fan engagement, and mega-event planning.
What excites me most isn’t just the scale or the star power—it’s the urgency. The Gulf is experiencing a sports renaissance—from football and combat sports to e-sports and inclusive athletics. But growth without infrastructure is just hype. ESTAAD fills that gap. It’s where visionary architects, event committees, and federation leaders will converge to answer the big questions:
- How do we build stadiums that are sustainable, inclusive, and commercially viable?
- How do we design events that elevate national identity and community pride?
- How do we ensure our athletes, fans, and partners are part of a long-term legacy—not just a one-off spectacle?
This event is more than a networking opportunity—it’s a blueprint for the next decade of Gulf sports. From Expo to World Cup, we’ve proven we can host. Now, with ESTAAD, we’re proving we can lead.
If you’re in sports, entertainment, real estate, or government—and you care about the future of this region—ESTAAD isn’t optional. It’s essential. It’s where the next chapter of Gulf sports will be imagined, funded, and built.
And I’ll be there, front row, ready to help shape it.
For tickets, stands or registration click here: https://estaad.com/
