Riyadh, Saudi Arabia – November 2025: ASICS, the global performance and innovation brand, in partnership with the Saudi Sports for All Federation (SFA), has announced the winners of the ASICS Innovation Pitch, a pioneering initiative designed to accelerate the future of sports innovation and digital transformation in the Kingdom of Saudi Arabia. Following the final showcase held on October 30, 2025, in Riyadh, AmplifAI Health was named the overall winner, followed by Harwalah in second place and Fitness Storm in third.
The program, part of ASICS Ventures’ global innovation platform, invites startups to develop groundbreaking solutions at the intersection of sports, technology, and wellbeing under the theme “Sports x Digital: Fostering a Culture of Physical Activity in Saudi Arabia.” By combining ASICS’ global expertise with the Saudi Sports for All Federation’s commitment to nurturing active communities, the initiative underscores a shared vision to make movement more accessible, engaging, and impactful across the region.
This collaboration also aligns closely with Saudi Vision 2030, which aims to increase participation in sports and build a thriving, innovation-driven ecosystem. Through the ASICS Innovation Pitch, both organizations are empowering entrepreneurs to create technologies that inspire healthier lifestyles, promote sustainability, and strengthen Saudi Arabia’s position as a regional leader in sports innovation.
Following a nationwide search, six promising Saudi-based startups were shortlisted as finalists, each offering innovative solutions that merge performance, technology, and wellbeing:
- Amplifai Health – Earned first place for its cutting-edge use of AI-powered thermal imaging to enhance athletic performance and prevent injuries.
- AQUIVIO Arabia – IoT-enabled hydration stations that deliver personalized, eco-conscious beverages while reducing plastic waste.
- Fanera – A Web3-based platform revolutionizing football fan engagement through digital communities and gamification.
- Fitness Storm – took third place for its innovative on-demand digital fitness platform offering personalized training and expert-led programs.
- Harwalah – A locally developed Arabic-language running app, secured second place for promoting inclusive fitness experiences tailored to regional needs.
- Memvera – A digital platform connecting gyms, trainers, and fitness enthusiasts for seamless membership management.
The competition showcased the depth of talent and creativity within Saudi Arabia’s growing sports technology ecosystem.
“Saudi Arabia is one of the most dynamic and rapidly evolving sports markets in the world,”
said Mitsuyuki Tominaga, President and COO of ASICS Corporation. “Through this initiative, we aim to collaborate with local innovators who share our belief in the power of movement to uplift both body and mind. Together, we can create solutions that empower more people to live active, balanced lives.”
Shaima Saleh AlHusseini, Managing Director of the Saudi Sports for All Federation, added:
“Our partnership with ASICS reinforces our commitment to championing innovation that enhances community participation in sports. By supporting startups that merge technology with wellbeing, we are building a stronger, more connected, and health-focused future for Saudi Arabia.”
Since its establishment, ASICS Ventures has invested in over 20 startups across 10 countries, focusing on emerging innovations in performance, digital wellness, and consumer experience. The ASICS Innovation Pitch in Saudi Arabia marks the brand’s first initiative of its kind in the Middle East, underscoring its commitment to the region’s growing sports technology ecosystem.
The winning startups will receive strategic support, mentorship, and investment opportunities from ASICS and the Saudi Sports for All Federation, helping them scale their innovations globally while contributing to Saudi Arabia’s vision of a healthier, more active society.
