Maui Jim and 2024 Olympic gold winner in women’s golf Lydia Ko announce an exciting two-year partnership. As an official brand ambassador, Ko will experience Maui Jim’s high-performance sunglasses on and off the course, showcasing a game advantage to active golfers and a broader audience of open-air sports enthusiasts.
Her unwavering dedication to achieving excellence, on the fairways and beyond, embodies Maui Jim’s commitment to pioneering innovation and delivering exceptional outdoor eyewear for an active lifestyle. Founded in Hawaii and now part of the Kering Eyewear portfolio of brands, Maui Jim designs functional, user-driven sunglasses for peak performance under harsh solar conditions. The brand’s exclusive PolarizedPlus2 lens technology eliminates glare while boosting color, clarity, and contrast-allowing for greater depth perception and precision whether reading greens or judging distances.
Standing amongst the game’s elite, Lydia Ko is a global golf icon. The New Zealand native has amassed an impressive record, with 22 victories on the LPGA Tour, including 3 Major. In 2024 she earned a place in the LPGA Hall of Fame, winning 2024 Olympic gold in Paris and the British Open at St. Andrews.
Roberto Vedovotto, Founder, President and CEO of Kering Eyewear commented: “We are super proud to welcome Lydia Ko to the Maui Jim family. Her excellence and commitment to always be the best embody the spirit of our brand, and we look forward to supporting her as she continues to inspire golfers worldwide.”
Lydia Ko stated: “I am incredibly excited to partner with Maui Jim, a brand that I’ve always been very close to and that I’ve worn and trusted for years. Their sunglasses elevate my experience on the golf course with cutting-edge technology, all while maintaining a stylish design. I am thrilled to kick off a new year of tournaments with this new partner that consistently strives for excellence and that I am truly proud to represent.”
The multi-year partnership officially teed off with Ko’s appearance as a guest of the brand at the PGA Tradeshow, January 22nd, 2025.
About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is sold in more than 100 countries and is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced PolarizedPlus2 lens technology. All Maui Jim sunglasses block the totality of harmful UV rays and eliminate reflected glare while enhancing color, clarity, and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. In 2022, Maui Jim became part of Kering Eyewear, which belongs to the global Luxury group Kering.
